From the President's Desk, By Brad Elster B2B and the Enterprise Business Intelligence Trend This month Brian Trout will be a guest writer for the From the President's Desk column. Brian serves as a Practice Manager for B2B Workforce and is currently focused on following the emerging BI market and developing B2B's growing BI practice. At the center of B2B's 2010 growth strategy is a renewed focus on technologies and related services that provide clearly defined ROI and competitive advantage. Since the inception of B2B, the implementation of ERP solutions from industry leading vendors like SAP and ORACLE have fit this definition; however to what degree has been a continued subject of debate. At times difficult to quantify, these ERP transformation projects have been a centerpiece of CIO's agendas. Although we believe ERP system innovations will continue to be important for the foreseeable future, recent business intelligence acquisitions made by 2 of our primary customers IBM (Cognos) and SAP(Business Objects) in the face of this historic market down turn have not gone unnoticed by B2B. We believe these market developments in combination with the introduction of SOA integration technology signify that true Enterprise Business Intelligence Solutions are ready for prime time and offer the next wave of competitive advantage for early adopters. As you read this you may be thinking about the obvious fact that Business Intelligence solutions have been widely implemented for years. While this is true we believe in a new "Enterprise" definition of Business Intelligence. These Enterprise BI Solutions will harness the power of unprecedented volumes of structured and unstructured data from inside and outside the traditional IT organization to offer new tools for performance management, new levels of access to relevant data and next generation predictive tools for decision making, as well as a host of additional insights including new market opportunities, risk mitigation, fraud detection etc. I am excited about capabilities across the technologies that make these "Intelligent" innovations possible and we are looking forward to contributing to the success of our customers and channel partners in the years to come.