The Siebel Observer


June 20, 2003

Special Edition

The Marxist Rhetoric
at the Siebel Shareholders' Meeting

The Great Software Acquisition War

Building the On-Demand Contact Center



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Quote

I have been entertained
by the various reports of
us as an acquisition candidate....
Siebel looks a whole lot more
to me like an acquirer than an acquiree.


Tom Siebel



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The Marxist Rhetoric at Siebel Shareholders' Meeting

Shareholder meetings are typically dry affairs. Auditors are approved, directors elected and resolutions adopted in mechanistic format closer to ritual than spectacle. For anyone who has actually had the good or bad fortune to attend one of these meetings, they usually hold all the drama of watching a stranger get a haircut or renew a driver's license.

This year's Siebel Systems' shareholder meeting was much more exciting than most; it provided the forum for a public debate into the nature of capitalism.

This happened because certain institutional investors, including the College Retirement Equity Fund (CREF) and the American Federation of State, Municipal and County Employees (AFSCME) Pension Plan, have targeted Siebel Systems in their campaign to reform corporate governance. Although Siebel Systems is not alone in this regard (over 100 companies have been asked to consider similar resolutions from their shareholders), the company's generous use of stock options, its combative reaction to the proposals and Tom Siebel's role as a public lighting rod made Siebel Systems' annual meeting a test case.

On the surface, the drama revolved around the equally abstract Stockholder Proposal Regarding Equity Policy and Expensing of Stock Options proposals, both of which dealt accounting issues. The first would have required Siebel Systems to clear certain performance hurdles before executives received options. The second proposal would have recorded the cost of issuing employee stock options as an expense, rather than as a footnote in the financial statements.

Below the surface the drama revolved around who controls and who benefits.

Both resolutions were controversial among Siebel management because they would have sharply limited management's ability to use the option carrot alongside the many sticks in place to motivate employees. So the company fought hard to prevent the resolutions from being considered in the first place.

Both sides claimed the moral high ground by contending they best represented the interests of everyday working people.

"This is perhaps one of the few companies on the planet where the workers own the means of production," said Tom Siebel. "It's been kind of a Marxist dream in capitalist clothes."

"I am glad you are taking good care of your workers," responded Charlene Shores, president of AFSCME Local 829 and treasurer of Council 57. "But remember, there are a lot workers out there whose retirement systems are heavily invested in stocks, including your stock."

Yet the vote itself proved anti-climactic, with 62% percent of the shares being voted against the equity policy proposal and 65% against expensing stock options.

Part of the reason the resolution did not pass is because Siebel Systems is a stronger company now than it was in March 2000 in every respect - save one. The company is now worth $5 billion dollars in the market's estimation, it has $2.2 billion in cash, is the second largest application software company in the world and the largest application software company in the United States. The one exception to this strength: in March 2000 the stock was trading at $120 dollars a share; now it is trading at $10.

Voting results aside, many of the stockholders' attacks were aimed personally at Tom Siebel, who realized $311 million in stock option gains from 1999 through 2001. This, the AFSCME estimates, means he has received about 7,500 times the average worker's salary.

Does Tom Siebel deserve such extraordinary compensation? I would argue that Siebel Systems is largely the result of Tom Siebel's extraordinary vision and drive and he does deserve this compensation. Tom Siebel's accomplishments are on a scale similar to those of Michael Jordan or Madonna, with arguably greater social benefit. Yet no one stands outside Jordan's or Madonna's events in pig's noses protesting their compensation.

Through Siebel Systems, Tom Siebel has created wealth and employment for thousands of individuals and put food on the table of many families, including my own. And the greatest period of his benefaction may lie ahead. The millions he has received in salary, bonus and stock may someday finance a great university, or fund the cure to a disease that now plagues millions. Although I would not agree with everything he has said or done, taking the larger perspective, Tom Siebel has clearly given more to the world than he has taken.

Since he has been such an extraordinarily productive person (Siebel Systems' return since the IPO is 1,100%), Tom does not make the ideal poster child for unfair corporate compensation. This is underlined by the fact that Tom's annual salary and bonus for the past two years have been $1 and he recently surrendered $56 million in stock options. Tom Siebel has felt the pain of the last few years.

At this point, Tom Siebel must be wondering why he ever took his company public in the first place. Since he funded it himself and has made little use of the money raised by the public sale of shares, Tom Siebel could now be sitting on a cool $2.2 billion in cash and be spared lectures by irate shareholders who can not even pronounce his name correctly.

Outside the meeting a handful of demonstrators, some in plastic pig's noses, chanted, "Tom Siebel, rich and rude. We don't like your attitude!" in somewhat anaemic protest.

Yet the pain reflected by the protesters is real for many. For millions of Americans, hopes of economic security are slipping away as businesses fail and jobs go overseas. From its height, Siebel stock has lost some $50 billion dollars in value - money that people were counting on to fund their retirements. For those who lost it, asking what happened to that money is a legitimate question. Yet it should be clear to any objective mind that Tom Siebel is not the person to hold responsible. It was not his compensation that caused the price of the stock to go down. Yet if Siebel Systems is not being run for Tom Siebel's personal benefit, then who is the company being run for? Is it specially being run for customers, employees, investors, partners or for the general social good?

Ideological boosters like to point to the tremendous ability capitalism has to create jobs, careers and reward individual effort. The equally tremendous ability capitalism has to destroy wealth, careers and lives is not so often touched upon. Capitalism is a mediocre economic system at best. The most that can be said in its defense is that it is the best system any society has been able to devise so far.

Throughout history, the equitable division of goods and services has been an issue - as have been the unavoidable resentments any division of wealth creates. One of the tests of a civil society is the personal courtesy we extend to one another as fellow citizens and fellow human beings. It is one of the factors that determines whether issues get resolved across board rooms or barricades.

The Great Software Acquisition War

Enterprise software has always been a brutal gamble, requiring strong nerves to play. The most common experience for most employees of enterprise software is to work harder than they ever have before, have good reason to anticipate wealth, end up losing all the money they invested in their own companies and, finally, to be dismissed for their efforts. Many of the industry's leaders have shared in this experience and some have even grown from it. Strong nerves are also required of the customers, investors and partners of enterprise software for whom the right decision can make a career or the wrong one wreck it.

Currently, enterprise software is likely to be less of a gamble, but tends to be more brutal than in the past. A conflict is breaking out among the leading vendors that promises to grow into a world war. This is because the enormous profitability of enterprise software is coming to an end. The days of 40-80% profit margins are over; the industry is now having to accept margins of 9% and anticipate further decline.

In any business with falling profit margins, scale becomes important. Scale requires size, and size requires consolidation. Thanks to the dot com boom, enterprise software is especially prone to consolidation, since many companies are sitting on large amounts of cash that can not be used to fund growth organically.

The opening salvo in the software acquisition war was fired when PeopleSoft agreed to acquire J.D. Edwards for $1.7 billion in stock. In recent years, the Denver-based J.D. Edwards has had a pattern of profitable quarters being followed by unprofitable ones. Any hopes the board had of improvements in the company's long term position were answered by a McKinsey & Company report showing there would be little place for the company in a massive industry consolidation.

In January 2002, Bob Dutkowsky, a Boston-based industry veteran with a 20 year tour-of-duty at IBM to his credit, was recruited to be CEO of J.D. Edwards. More relevant to this story was his experience after he left IBM. In 2001 Dutkowsky sold GenRad to Teradyne, and in 1999 he sold Data General to EMC. Dutkowsky has spent much of his tenure as CEO traveling and has yet to move his family from Boston to Denver.

As an asset, J.D. Edward's greatest strengths are its understanding of the manufacturing process, people-oriented culture and large customer base. The company's greatest weakness is that many of J.D. Edward's customers continue to use the AS/400 platform, putting them outside the industry mainstream.

After a long courtship, Dutkowsky was successful in persuading PeopleSoft to make an offer, but only at a slight premium to J.D. Edward's trading price. The advantage to PeopleSoft of merging the two companies was scale. Combined, the companies would have $2.8 billion in annual revenues, 13,000 employees and more than 11,000 customers. The merger would also expand PeopleSoft's industry expertise in manufacturing, distribution and other asset-intensive industries, but at the cost of having to support a much broader product line on more platforms.

There the matter would have ended had it not been for the dark prince of software. Oracle's Larry Ellison stepped in and set in motion a chain of events that is still unfolding and promises to be nothing less than the great war of software. As was the case in the first Great War, the participants may not be able to imagine how the map of the world will be redrawn - nor can they imagine the great number of causalities.

Within days after the J.D. Edwards - PeopleSoft merger was announced, Oracle Corporation launched a hostile take-over bid for PeopleSoft - sans J.D. Edwards. The speed at which Oracle moved, the low offer price ($16 in cash), and certain public statements of Larry's to the effect that he would fire most of PeopleSoft's employees made some question his sincerity. It is clear now that he is in deadly earnest.

Only a month ago, Ellison hired Morgan Stanley's leading software industry analyst, Chuck Phillips. At the time, it was not apparent what role he would take under the mercurial Ellison. Now it seems certain he will act as Larry's chief of staff in the coming acquisition wars. For, like the German General Staff in 1914, Oracle has been drawing up plans for various contingencies. One of those plans called for the acquisition of PeopleSoft.

PeopleSoft has much the same attraction for Oracle that J.D. Edwards has for PeopleSoft. By combining their applications businesses, Oracle will have more customers to sell more products to.

Oracle has made it also clear that J.D. Edwards is not an attractive take-over candidate. Part of the reason for this is because of the AS/400 product base, cultural incompatibilities and product overlap. If Oracle is successful in taking over PeopleSoft, J.D. Edwards will be forced to find another partner.

By the same token, PeopleSoft is not interested in being taken over by Oracle. This is in part because many of its employees fear working for the big O. Headquartered just outside the Bay area, it is not an exaggeration to say that most PeopleSoft employees, such as CEO Craig Conway, have either worked at Oracle or have had the opportunity and turned it down. For many of them, the devil they don't know may be vastly preferable to the devil they do know.

In a effort to ward off Oracle, PeopleSoft sweetened its offer to J.D. Edwards by offering cash as well as stock and accelerating the closing. Oracle has responded by raising the price it was offering to $19.50 per share.

"Oracle remains committed to acquiring PeopleSoft and will not be deterred by management's maneuvers to maintain control of a company they do not own," said Larry Ellison in a printed statement.

Since both sides can not get what they want, this leads to some interesting questions. If Oracle is successful, who will pick up J.D. Edwards? If PeopleSoft is successful, will the cost be so great the victory is pyrrhic? If PeopleSoft can not make the merger work, will the combined companies again end up on the market in a few quarters? If Oracle raises the stakes yet again, will PeopleSoft find a friendly suitor? And where will that leave J.D. Edwards? If Oracle isn't able to acquire PeopleSoft, who will they attempt to take over next?

What is apparent is that whatever happens will dramatically affect other company fortunes and individual careers. Fewer enterprise software companies means fewer managers of alliances, fewer system integrators and fewer software engineers. Now more than ever the software business requires strong nerves and good sources of information.


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Each month, the industry's most recognized systems integrators, independent consultants, and software and hardware companies will share their real world expertise. Every chapter of Building the On-Demand Contact Center will address the challenges facing contact centers and describe solutions that can be implemented today.

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